Al Serra adds GM Elite Status to achievements



GRAND BLANC — Here’s more good news for area motorists searching for the best place to take their vehicle for maintenance and repairs: Al Serra Buick- GMC and Al Serra Cadillac have achieved Certified Elite status with General Motors.

Only 125 dealerships in the nation have received this exclusive award and two of them are located in Grand Blanc at the Al Serra Auto Plaza!

The General Motors Certified Elite Program is designed to acknowledge dealerships, such as Al Serra Buick- GMC and Al Serra Cadillac, for exceptional performance in a number of areas, including customer satisfaction as well as certified technician knowledge and expertise.

“Our goal is to provide our customers with an elite service experience every time,” said Joe Serra, President of Serra Automotive. “This accomplishment is a credit to our Fixed Operations Director, Paul Householder, and the dedication of all the outstanding people on his team. They all have a can-do, do your absolute best attitude and that makes all the difference.”

For the team at Al Serra, earning GM’s exclusive Certified Elite status comes on the heels of once again being named the #1 Service Department in Michigan by Ward’s Auto Dealer Business Magazine as well as earning the Automobile Club of America Association’s acclaimed top certification for automotive repair shops.

“The awards and accolades are all great,” says Serra. “But at the end of the day, evaluating our performance and working to improve ourselves is what keeps us motivated.”

The Al Serra Auto Plaza is located along S. Saginaw Street just south of Hill Road in Grand Blanc Township. Franchises under the Auto Plaza umbrella include Al Serra Chevrolet, Al Serra Buick-GMC, Al Serra Cadillac, Al Serra Chrysler-Dodge- Jeep-Ram, Honda of Grand Blanc, Kia of Grand Blanc, Subaru of Grand Blanc and Volkswagen of Grand Blanc. The Chrysler-Dodge-Jeep-Ram franchise, as well as Subaru and Volkswagen were added to the Al Serra Auto Plaza campus in 2012.

The Al Serra Auto Plaza is flagship location. — G.G.


Leave a Reply

Your email address will not be published. Required fields are marked *