GRAND BLANC — Wards Dealer Business Magazine’s has released its 33RD Annual List of the Top 500 Automotive Dealerships in the Nation and it reveals that the Al Serra Auto Plaza in Grand Blanc is once again #1 in New and Used Vehicle Sales in Michigan and #4 in the nation out of nearly 18,000 across the country.
“I know I’ve said this countless times before, but all the credit for this achievement belongs to the team we have here,” says Matt Serra, Executive Manager of the Al Serra Auto Plaza. “Day-in and day-out, their dedication to serving our customers to the best of their ability is nothing short of amazing!”
According to Serra, 2018 was another strong year for the automotive industry, and that momentum has carried through for the first half of 2019.
“In addition to our total commitment to our customers, we have the advantage of twelve franchises, offering car buyers the opportunity to shop a wide range of exciting new vehicles with just one stop,” says Serra. “But we know we can’t take anything for granted. We need to continue to work hard, continue to grow and improve in every department. As the saying goes, it’s difficult to get to the top, but it’s harder to stay there.”
The team concept of putting the customer first, which has been the key component to the organization’s success, was put into practice when Serra’s grandfather first opened the doors at Al Serra Chevrolet in Grand Blanc back in 1973. It’s a tradition that was taken to the next level by his father, Joe Serra, and now the torch has been passed to a third Serra generation.
“Our goal is to take customer service to another level. To make a big impact through little acts of kindness and consideration,” says Serra. “Simple things like holding a door open for someone or even a smile, those things make a difference.”
The Al Serra Auto Plaza is located along S. Saginaw Street just south of Hill Road in Grand Blanc Township. Franchises under the Auto Plaza umbrella include Al Serra Chevrolet, Al Serra Buick- GMC, Al Serra Cadillac, Al Serra Chrysler-Dodge-Jeep-Ram, Honda of Grand Blanc, Kia of Grand Blanc, Subaru of Grand Blanc, Volkswagen of Grand Blanc, as well as one of the country’s leading used vehicle operations in the country.
The Grand Blanc operation is the flagship of the Serra Automotive network which ranks among the top 10 privately-held automotive groups in the nation. The network is currently comprised of 55 automotive franchises and 42 dealerships in seven states, including Michigan, Illinois, Indiana, Ohio, Tennessee, New Jersey and Colorado. — G.G.