Chevrolet introduced the next-generation Silverado earlier this year, 100 years after the brand delivered its first trucks to customers in January 1918. The allnew Silverado sets the course for the next century of Chevy Trucks with the most functional bed of any full-size truck, weighs up to 450 pounds less for increased performance and offers a broad range of trims and engine/transmission combinations to help each customer find their ideal truck.
“Truck customers told us they want the perfect truck for them and not a ‘one size fits most’ truck, compromised for the masses,” said Mike Simcoe, vice president, Global Design, General Motors. “That insight shaped our design strategy with eight distinct models, each with a unique personality to fit different customers, from the affordable Work Truck to the luxurious High Country.”
All models introduce a modern, powerful design with a strong dose of Chevy Truck DNA. For example, the “CHEVROLET” name stamped on the tailgate recalls iconic Chevy trucks of the 1950s and ‘60s, while the integrated dual exhausts and up to 33-inch tires reflect modern customer preferences.
The Silverado’s bold, modern design is also surprisingly aerodynamic. Key elements of the front grille are front functional air curtains, similar to those introduced on the sixth-generation Camaro, that reduce aerodynamic drag by routing air around the front wheel wells. The powerful side profile further enhances aerodynamics, including an integrated spoiler at the rear edge of the cab that directs air onto the tailgate lip, reducing wind drag from the bed. Changes like these result in a 7 percent increase in aerodynamic efficiency.
The 2019 Silverado offers eight trims, designed for three distinct buyer profiles.
“High Value” customers want the capability of a full-size truck at a great value. Work Truck features “CHEVROLET” graphic across the grille and tailgate, blacked-out trim and 17-inch steel wheels for maximum durability. The interior features durable vinyl or cloth seats and 7-inch color touch screen.
Custom Trail Boss (new for 2019) adds off-road equipment to the Custom, including a 2-inch suspension lift and the Z71 Off Road Package with a locking rear differential, skid plates, Rancho shocks, 18-inch wheels and Goodyear Duratrac off-road tires.
“High Volume” customers represent the heart of the truck market, requiring the capability of a full-size truck as well as the creature comforts of a passenger vehicle. LT features chrome accents on the bumpers, front grille and mirror caps, Chevrolet bowtie in the grille, LED reflector headlamps and signature daytime running lights. The interior features an 8-inch color touch screen and available leather seating surfaces
RST (new for 2019) brings a street-performance appearance to the LT, with body-color trim, full LED lighting (foglamps, headlamps and taillamps) and up to 22-inch wheels with all-season tires.
LT Trail Boss (new for 2019) adds off-road equipment to the LT, including a 2-inch suspension lift and the Z71 Off Road Package, including locking rear differential, skid plates, Rancho shocks, 18-inch wheels and Goodyear Duratrac off-road tires.
“High Feature” customers represent the fastest-growing part of the truck market and want luxury-car refinement and appointments without sacrificing capability or durability. LTZ features chrome accents on the bumpers, front grille, mirror caps, door handles and hockey-stick beltline as well as power folding and heated outside rearview mirrors. Leather interior trim is standard equipment.
High Country features an exclusive front grille design with two-tone chrome and bronze finish, body-color accents plus chrome assist steps from wheel to wheel. It also includes the power up/down tailgate as standard equipment.
— Content and photos courtest Chevrolet Communications