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20 Years of Viper to be Featured at Employee Show Cruisers unite!


The annual CEMA car show at the Walter P. Chrysler Museum on June 9 will celebrate the 20th anniversary of the Viper. Pictured is the 2013 Viper GTS.

The annual CEMA car show at the Walter P. Chrysler Museum on June 9 will celebrate the 20th anniversary of the Viper. Pictured is the 2013 Viper GTS.

Unite at the 2012 CEMA Car Show at the Walter P. Chrysler Museum in Auburn Hills on Saturday, June 9, that is.

All makes and models of cars and motorcycles are welcome to visit the CEMA show, which stands for Chrysler Employee Motorsports Association.

The event runs at the Museum from 9 a.m. to 4 p.m., rain or shine, and a special event at 10 a.m. will open the new Viper Café. The public is invited.

The Viper is one of Chrysler’s most iconic performance vehicles – and now it’s getting its own special place at the museum. The old 1930s “Chrysler dealership show- room” on the garage level of the museum has been completely remodeled into a very contemporary, Viper-themed room.

Visitors will learn about the history of the Viper sports car as well as of the Viper Club of America itself. Visitors will also see a wonderful collection of Viper memorabilia, a handpainted donor mural, and of course, a Viper.

Also, Ralph Gilles, president and CEO of Chrysler’s SRT Brand & Motorsports, and the senior vice president of Design, will be on hand for the ribbon-cutting ceremony of the Viper Café at 10 a.m.

The first 2013 Dodge Dart rolls off the line at Chrysler’s Belvidere Assembly Plant.

The first 2013 Dodge Dart rolls off the line at Chrysler’s Belvidere Assembly Plant.

This year marks the 23rd annual CEMA car show, which benefits the Walter P. Chrysler Museum Foundation, a non- profit entity.

Those interested in attending can register their car at www.cemaclub.org. After June 1 and on the day of the show, vehicle registration is $20.

The first 200 paid car registrations receive a goody bag and dash plaque, plus all paid registrations receive one free admission pass to the museum.

The outdoor car show is free to spectators while museum admission for spectators will be just $4.

Local car clubs, regardless of make, are also welcome to participate. There will be food available all day and Jammin’ Jerry will serve as event disk jockey.

The overall theme will be the 20- year anniversary celebration of the original Dodge Viper, which was first seen at the 1989 Detroit auto show and became a production vehicle for the 1992 model year. Auto mogul Bob Lutz shepherded development of the Viper at Chrysler in that era.

Expect to see dozens and dozens of Chrysler employee- and retireeowned Vipers at the show.

Content provided courtesy of Detroit Auto Scene. For more automotive news visit detroitautoscene.com.

The first Chrysler Group vehicle built off a Fiat-derived architecture, the 2013 Dodge Dart, blends Alfa Romeo DNA with Dodge performance and style.

The new Dart will be available with 12 exterior colors, 14 interior color and trim options, three powerful, fuel-efficient engines, three transmission choices, numerous safety features and world-class aerodynamics.

The first vehicle off the line was a red Dodge Dart Rallye with a blackand red interior, powered by a 1.4-liter engine with manual transmission. Optional features included a rear camera and sunroof.

The 2013 Dodge Dart will be available in five trim levels with a starting U.S. Manufacturer’s Suggested Retail Price of $15,995. The first Darts will begin arriving in dealer show- rooms in June.

The 2013 Dodge Dart redefines performance with Alfa Romeo DNA, fuel-efficient powertrains and Dodge performance. The all-new Dodge Dart is a thoroughly modern vehicle that’s fuel-efficient, carefully designed and crafted, agile and fun-to-drive, say Dodge officials.

“The all-new Dodge Dart is a groundbreaking car that will surprise and delight customers who want a nocompromise, fun-to-drive car that’s a great value,” said Reid Bigland, president and chief executive officer – Dodge Brand, Chrysler Group LLC.

The 2013 Dodge Dart will be available in five trim levels: SE, SXT, Rallye, Limited and R/T (available 3rd quarter 2012). It will be built in the United States at Chrysler Group’s Belvidere Assembly Plant in Belvidere, Ill. Production of the 2013 Dodge Dart began two weeks ago.

“The Dodge Dart was a dream to design,” said Joe Dehner, head of Dodge Design – Chrysler Group LLC.

“The Alfa Romeo-based architecture allowed us to design an exterior with great proportions that say ‘fun-to-drive’ when you look at it.

“Add in the Charger-inspired ‘racetrack’ tail lamps, a new, sleek crosshair grille and piano black accents, and it all adds up to a performance inspired design with just the right amount of attitude.”

The Dodge Dart effectively replaces the former Plymouth and Dodge Neon car platform as Chrysler’s entry in the compact car market, where it will now compete against the Chevrolet Cruze and Ford Fusion for national sales.

Introduced at both the Detroit and Chicago auto shows earlier this year, the 2013 Dodge Dart has already received positive critical reviews from the automotive and business press and the national Dodge dealership body alike.


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