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Fred Diaz, President and CEO of the Ram Truck Brand and Chrysler de Mexico.

Fred Diaz, President and CEO of the Ram Truck Brand and Chrysler de Mexico.


Chrysler has announced pricing for 2013 on the Ram 1500 truck and it is backing up the vehicle’s value with plenty of statistics and information about what the truck is delivering to customers.

Chrysler says, it is delivering bestin class fuel economy of 18 mpg city and 25 mpg high- way with a truckload of pioneering, fuel-saving systems including a more fuel-efficient and more powerful 3.6-liter V6 engine and first-in-segment technologies: eightspeed automatic transmission, stopstart system, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and air suspension.

Ram last week also confirmed pricing for the 2013 Ram 1500. Manufacturer’s Suggested Retail Prices will average just over 1 percent higher than 2012 prices. Starting price for the 2013 Ram 1500 will be $23,585, including $995 destination charge. “The new 2013 Ram 1500 is the most capable, best-looking half- ton pickup in the world and delivers best-in-class fuel efficiency, new technology and new features while upgrading the interior and exterior,” said Fred Diaz, president and CEO of Ram Truck Brand and Chrysler de Mexico – Chrysler Group LLC. “We changed every area of the truck – from a newly designed frame with air suspension to a new eight-speed transmission to a new interior with the next-generation Uconnect system.

“With best-in-class towing and payload, best-in-class ride and handling and best-in-class aerodynamics, the 2013 Ram 1500 delivers unmatched content, performance and capability to our customers,” Diaz added.

Meanwhile, the new 3.6-liter Pentastar V6 engine (Ward’s 10 Best Engines Award two years in a row) with variable-valve timing (VVT) offers standard 305 horse- power, 269 lb.-ft. of torque and with best-in-class fuel economy for V6 trucks.

The new V6 features 42 percent more horsepower, 13 percent more torque and at least 20 percent better fuel economy when compared to the previous 3.7-liter V6 power train. Also, the standard V6 delivers best-in-class towing – 6,500 pounds.

Also, the 5.7-liter HEMI V8 with fuelsaving cylinder shut-off and VVT provides 395 horsepower, 407 lb.-ft. of torque and best-in- class fuel economy for V8 trucks. The eight-speed automatic transmission (TorqueFlite 8), standard equipment with the 3.6- liter V6 Pentastar, doubles the amount of gears compared with the previously available four- speed automatic transmission, which improves drivability and enhances fuel efficiency. The new eight-speed also is available with the 5.7-liter HEMI V8 – the company’s first application with a V8.


The domestic auto industry welcomed the EPA/DOT announcement last week that 54.5 mpg really would be the federal target for car / light truck mileage by 2025.

Sounds far away, but it’s closer than Detroit thinks, perhaps.

The target figure has been kicked around for a couple of years, but last week the Environmental Protection Agency and the Department of Transportation effectively put the target figure into stone, so to say.

Lisa Wozniak, Executive Director of the Michigan League of Conservative Voters, had this to say about the new standards: “This is a major step towards reducing the carbon pollution that causes climate change.

“We’re cutting U.S. oil imports by one-third and saving three million barrels of oil per day. So instead of sending money to the Mideast, we can invest in clean technology and Michigan jobs here in the Midwest.”

The new standards announced by the federal government, building on bipartisan backing for improved fuel economy and reduced emissions, were crafted with support from 13 automakers, automotive suppliers, state and federal regulators, the UAW and various environmental groups.

In preparation for them, automakers and suppliers have invested in technology needed to produce cleaner, more fuel-efficient vehicles. Overall, the U.S. auto industry has added 236,000 jobs since the industry hit its low point in June of 2009, the era that both General Motors and Chrysler declared their corporate bankruptcies.

“Automakers are looking for solutions that provide better fuel economy and reduce emissions while maintaining performance,” said Erika Nielsen, Director of Marketing at BorgWarner in Auburn Hills. “That means new opportunities for our company because our turbochargers, variable cam timing, dual clutch transmission modules and other powertrain technologies can help provide cleaner vehicles while maintaining or improving performance.”

Content provided courtesy of Detroit
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