FLINT — The Back to the Bricks organization, alongside sponsors of the Road Rally, Shea Automotive and Halo Burger, kicked off the first of two Road Rallies for the summer on July 24.
More than 400 cars pre-registered and gathered at Shea Automotive off Linden and Corunna Road. The cars started lining up just after 7 a.m. Participants received a packet when they arrived with the top-secret route. They enjoyed music, visited the Official Back to the Bricks Merchandise Trailer, picked up the 2021 Back to the Bricks Magazine, grabbed their goodie bag and off they went.
They departed in small groups every 2-3 minutes from Shea Automotive under the Back to the Bricks arches. They ventured out safely onto Corunna Road thanks to the Genesee County Sheriff’s Department, on the just over 150-mile journey through 19 of Michigan’s most picturesque small towns and cities.
The Rally had a half-way mark had a “cruise in” feel with Bathrooms, sanitation stations, music, food truck provided by Hot Dog Heaven and so much fun. The biggest excitement of the Rally is that the secret route went through Hell, Michigan.
Hell, Michigan developed around a sawmill, gristmill, distillery, and tavern. There are several theories for the origin of Hell’s name. The first is that a pair of German travelers that stepped out of a stagecoach one sunny afternoon in the 1830s, and one said to the other, “So schön hell!” (translated as, “So beautifully bright!”).
Once the participants return to the finish line, they were given an official “I Drove Through HELL” commemorative card stock dash plaque provided by Dort Financial Credit Union. The registration fee for the Road Rally was just $10 per car, with proceeds from the event supporting the Back to the Bricks Scholarship Fund. Back to the Bricks has a full calendar of events planned in the next 30 days.
Stay up to date on all events by visiting their website: backtothebricks.org/. — G.G.