Belle Tire moves to accessible Miller Road



FLINT TWP. — Belle Tire has a new location at 4545 Miller Road in Flint that features a renovated in-store design.

After several months of renovating a former Northwest Tire store, Belle Tire moved from its Austin’s Parkway location and opened it doors to the pubic on July 22.

The Miller Road location provides easier access from I-75 and I-69 and supports the busy lifestyles of customers who may want to work while they wait, according to a press release. The new store’s location also is directly across from Genesee Valley Center where, if desired, customers can shop or enjoy a meal while their vehicle is being serviced.

Belle Tire began an aggressive plan to renovate all of its Michigan and four Toledo stores in the spring of 2012 to help create an experience that fits into the busy lifestyles of its customers. This includes the ability to work remotely from the store with free Wi-Fi and charging stations for their wireless devices.

Belle Tire opened Tuesday in its newly renovated, customer-friendly location on Miller Road across from Genesee Valley Center shopping mall.

Belle Tire opened Tuesday in its newly renovated, customer-friendly location on Miller Road across from Genesee Valley Center shopping mall.

“Belle Tire continues to be an industry leader by differentiating ourselves from our competitors with auto care options that include everything from tires and custom wheels to auto repair and glass services,” said Jeff Kruse, Senior Vice President of Retail Operations, “And now we are aggressively working to make our consumers’ experience match our robust menu of products and services.”

Wayne Shotwell, Belle Tire’s vice president of Logistics and Asset Management, is excited about continuing the company’s remodel cadence to the Flint area.

“Our new store creates an even better opportunity for us to provide the great service our customers have come to expect,” said Shotwell. “We have created a design that allows them to have their vehicles serviced by Belle Tire while being productive away from home or the office.”

The new 10,000-square-foot facility houses eight service bays including one full-alignment pit and a mezzanine warehouse built to hold more than 3,000 tires. It is about the same size as the previous location but the “sweet spot” is the redesigned layout, open space and amenities, waiting area and show room, said Samantha White, marketing & communications coordinator. The staff from Austins Parkway moved to Miller Road with the store, she said.

The new store joins four existing area locations in Fenton, Grand Blanc, Burton and Mt. Morris Township.

Belle Tire Distributors Inc. is a family-owned business based in Allen Park, MI. The company was founded in 1922 in Detroit and has now expanded to more than 90 locations across Michigan and Ohio. For more information about Belle Tire, please visit R.S.

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