GRAND BLANC — Tournament officials have announced the return of Birdies for Charity presented by Ally. This grassroots charity platform is an extension of The Ally Challenge presented by McLaren’s mission to positively impact nonprofit organizations in the greater southeast Michigan area. Birdies for Charity creates positive opportunities for charities to partner with the tournament and benefit from the philanthropic objectives of The Ally Challenge.
Birdies for Charity gives qualified Michigan 501(c)(3) charities the opportunity to raise funds based on the number of birdies made by PGA TOUR Champions players during competitive rounds at The Ally Challenge. Each participating charity will solicit pledges per birdie, or flat donations, to their organization through the Birdies for Charity program. Charities will receive 100 percent of collected donations, as well as a guaranteed 10-percent bonus match.
Birdies for Charity presented by Ally is coming off a successful rookie campaign. In its first year the program welcomed participation from 16 qualified Michigan 501(c)(3) charities and raised $26,721.75 thanks to the 876 birdies recorded by PGA TOUR Champions players during competitive rounds at the inaugural The Ally Challenge presented by McLaren.
Tournament title sponsor Ally Financial shares a similar goal to support Michigan charities. Ally is committed to helping the tournament broaden its charitable reach by sponsoring initiatives like Birdies for Charity.
The Ally Challenge presented by McLaren will be played the week of September 9-15 at Warwick Hills Golf & Country Club. All three rounds of The Ally Challenge will be broadcast on Golf Channel.
For more information about Birdies for Charity presented by Ally, including how to participate, visit www.theallychallenge.com/charity. For more information about The Ally Challenge presented by McLaren, please visit www.theallychallenge.com.