The addition of the Regal nameplate to the Buick family goes back 40 years. Introduced in 1973, the Century Regal, as it was originally called, served as an upmarket model in the Century line and one of GM’s first “personal luxury” cars, said Buick spokesperson Katie Bjork.
Designed with sporty suspension characteristics and luxuries aimed primarily at the driver, the 1973 Regal coupe sold 91,557 units, helping Buick surpass its 1955 all-time sales record.
Launched with a standard 350-cubicinch V8 engine, the Regal would soon carve a niche as a powertrain innovator, Bjork said. Among one of the first to react to the initial Arab oil embargo, the 1975 Buick Regal was the only mid-size vehicle in the United States to forgo a standard V8 engine in favor of a V6.
Beginning with the 1978 Regal, Buick would lead a vanguard on turbocharging for better fuel economy. This expertise would later be used in creating Regals that would be recognized as some of the most powerful and significant cars of the 1980s, Bjork said.
Throughout four decades, and now in its fifth generation, the Regal, Bjork said, carries on its sweeping design, dynamic driving experience and powertrain leadership.
Today’s Regal is equipped with its mostpowerful standard engine, a 2.0L turbocharged four-cylinder producing 259 horsepower and 295 lb.-ft. of torque. To help make the most of traction in all driving conditions, it is also available with an advanced all wheel-drive system that incorporates an electronic limited-slip differential and HiPer Strut front suspension.
With today’s focus on all-passenger comfort, safety and technology, the latest Regal comes standard with an eight-inch color touch display featuring IntelliLink invehicle connectivity. Leather-appointed seating surfaces, heated front seats, dual-zone automatic climate control and rear-vision camera are all standard, Bjork said.
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