Viper fans can create their own unique version of the vehicle.

Viper fans can create their own unique version of the vehicle.

Dodge has developed a system that just might be the ultimate automotive do-it-yourself project.

For enthusiasts ready to buy as well those who just want to dream, Dodge brand has launched its new Dodge Viper GTC Customizer, available at

The Viper GTC Customizer offers Viper lovers of all stripes the chance to design their personalized version of the only hand- built performance supercar, said Chrysler spokesman Dan Reid.

This is done using computer programs that allow users to develop their own virtual-reality vision of the Dodge Viper, Reid said.

“This is a sophisticated program that Dodge has been working on for a while,” Reid said. “You can go to a Dodge dealer and create your Viper there using their equipment, but it’s also possible for the real technophile, after working with his Dodge dealer, to set up his home computer so that he can design his Viper using his own equipment.”

Reid said that Dodge also has a Concierge Service that can help people use the system in the most productive way. To learn more, visit, visit the Web site.

Users have more than 25 million build combinations to create their one-of-a-kind Snake from the ground up. With 8,000 exterior color options, 24,000 custom stripe colors, 11 wheel options, 16 interior trims and seven aero packages, three brake packages and four suspension options there are more than 25 million ways for buyers to customize their one-of-a-kind Dodge Viper, Reid said. Users can “sit” in the virtual cockpit and take an up-close tour of all 16 available trim options.

To help buyers confirm their color choice, Dodge will provide a complimentary Viper speed form replica so they can confirm their color selections before their Viper is built.

Once the design of the “perfect” Viper is complete, users can place the vehicle in their own lifestyle environments virtually to preview how their custom Viper GTC will look in the real world, Reid said.

Users also can share their custom supercar designs with family and friends. Images may be downloaded in various resolutions to share on social media or used as wallpaper on phones, tablets or computers.

A PDF file of the image, complete with all technical information selected, can be downloaded – an especially useful tool for those ready to purchase, Reid said. Designers can also share their custom Viper on the GTC Inspiration Gallery for other enthusiasts to appreciate and enjoy.

The 2015 Dodge Viper features a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $84,995. For a starting U.S. MSRP of $94,995, the new 2015 custom Viper GTC model features all the content of the new GT model and adds the ability to customize a ‘1 of 1’ design from 25 million possible build combinations, a personalized instrument panel badge, Concierge Service and Viper Ambassador Owner’s Portal with exclusive sharable con- tent to track the build of the car.

The new 1-of-1 customization program is available exclusively for customer orders (not for dealer stock), Reid said.

Content provided courtesy of Detroit Auto Scene. For more automotive news visit­­­

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