CHEVROLET INTRODUCES 80TH ANNIVERSARY SUBURBAN




2015 Chevrolet Suburban

2015 Chevrolet Suburban

Chevrolet introduced the 2015 Tahoe and Suburban, all-new versions of the its full-size SUVs, on Sept. 12 in New York.

Introduced in 1935, the Suburban is the segment’s founder and the industry’s oldest continuously available nameplate, while Tahoe is the segment’s sales leader, said Chevrolet spokesperson Michelle Malcho. The 2015 Chevrolet Suburban represents the 80th anniversary and 12th generation of the original 1935 SUV. “There are several new features and enhancements at the core of the all-new 2015 Suburban and Tahoe that will extend the legacy Chevrolet has built as the segment leader,” said Tim Mahoney, Chevrolet global chief marketing officer. “Customers will experience greater refinement, efficiency and safety with the same capability that has made Chevrolet the go-to brand for full-size SUVs.”

He said new styling advances the Tahoe and Suburban’s design, which contributes to a quieter ride. A more efficient, direct-injected EcoTec3 powertrain coupled with improved aerodynamics help offer greater estimated highway fuel economy, based on GM testing, while preserving overall performance and capability.

With more than 117,000 sold in 2012 and sales up more than 16 percent for the first six months of 2013 over last year, Chevrolet’s full-size SUVs continue to play an important role in the brand’s success and General Motors’ profitability.

“The Chevrolet Tahoe and Suburban will continue to be dominant forces in the marketplace and provide great value for our customers, Chevrolet and General Motors,” said Dan Ammann, GM executive vice president and CFO.


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