Chrysler reported U.S. sales of 171,606 units, a 5 percent increase compared with sales in March 2012 (163,381 units), and the group’s best monthly sales since December 2007.
The Dodge, Ram Truck and FIAT brands each posted year-over-year sales gains in March compared with the same month last year. The Ram Truck brand’s 24 percent increase was the largest sales gain of any Chrysler Group brand in March.
Chrysler Group extended its streak of year-over-year sales gains to 36 consecutive months in March. This sales milestone tops a previous sales streak of 35 consecutive months that occurred from February 1992 through December 1994.
“With our 5 percent sales increase in March, Chrysler Group has now achieved year-over-year sales gains in every month for the past three years,” said Reid Bigland, head of U.S. Sales.
Five Chrysler Group vehicles set alltime sales records in March. Sales of the Ram pickup truck were up 25 percent in March, its best sales ever. The Dodge Dart compact car set an all-time sales record with its 5 percent month-over-month sales gain. The Dodge Avenger mid-size sedan and the Dodge Challenger muscle car each set all-time sales records in March. In addition, the Fiat 500 set a sales record for the month of March with its 3 percent