Chrysler Sales Break Through Record Barriers in 2012




Dodge Dart

Dodge Dart

Chrysler’s sales winning streak continued in December 2012 as the automaker reported U.S. sales of 152,367 units for the month, a 10 percent increase compared with sales in December 2011 (138,019 units), and the group’s best December sales mark since 2007. For the year, Chrysler Group sales totaled 1,651,787 units, up 21 percent compared with sales in 2011.

“Chrysler Group ended 2012 on a strong note with December sales up 10 percent and our best December sales since 2007,” said Reid Bigland, president and CEO – Dodge Brand and head of U.S. Sales.

Dodge brand sales were up 26 percent in December, the brand’s best December sales in five years and its 19th consecutive month of year-over-year sales gains. December was the brand’s best monthly sales performance of the year. For the year, Dodge brand sales (524,989 units) were up 16 percent versus sales (451,040 units) in 2011, the brand’s best annual sales since 2007. Ram Truck brand sales were up 16 percent in December, the brand’s best December sales in five years.

For the year, Ram Truck brand sales (300,928 units) were up 17 percent compared with sales (257,610 units) in 2011. The Ram pickup truck had its best annual sales since 2007.

Chrysler brand sales were up 6 percent in December, the brand’s best December sales in five years.

For the year, Chrysler brand sales (307,967 units) were up 39 percent compared with sales (221,346 units) in 2011. The Chrysler brand recorded its best annual sales since 2008. The Jeep brand’s U.S. sales (39,871 units) in December helped to push global Jeep brand sales to a record in 2012.

For the year, Jeep brand sales (474,131units) in the U.S. were up 13 percent compared with sales (419,349 units) in 2011, the brand’s best annual sales since 2007.


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