DETROIT — It is that time of year when attention turns to the newest things on wheels. The 28th North American International Auto Show (NAIAS), formally known as the Detroit Auto Show, starts Jan. 9 with exclusive preview events before opening to the public Jan. 16-24 at Cobo Center.
A press preview is set for Monday-Tuesday, Jan. 11-12, followed by an Industry Preview, Wednesday- Thursday, Jan. 13-14 and a Charity Preview on Friday, Jan. 15.
More than 5,000 journalists from around the world are expected to attend the Press Preview that will include the announcement of the North American Car and Truck/ Utility of the Year Awards and The One Show spotlighting the best, most creative auto ads from around the world at the third annual Automobile Advertising of the Year Awards, both on Jan. 11.
More than 750 new vehicles will be displayed during the nine-day Public Show, which opens at 9 a.m. on Saturday, Jan. 16.
Special activities will include Military Day on Tuesday, Jan. 19, when all military and veterans, with proof of identification, receive a ticket discount. Education Day will be open to school groups on Wednesday, Jan. 20. Detroit Tiger Fans will have a chance to see their favorite players when the team stops by Friday, Jan. 22.
Tickets are $13 per adult, $7 for seniors 65 and older, and $7 for children ages 7-10 and free for children under 6 when accompanied by a parent. Discounted rates of $9 per ticket are available for groups of 30 or more. All tickets are non-refundable.
The Gallery on Jan. 9 is the official kickoff to NAIAS. This upscale gala will showcase $7 million of the world’s most prestigious cars, feature an exquisite dinner by chef Wolfgang Puck and a silent auction of world-class items crated by the Robb Report, a luxury magazine now in its 40th year of publication.
The Gallery tickets are $500 per person. It will be held at the MGM Grand Detroit Casino, 1777 3rd Street. Proceeds will benefit the Detroit Auto Dealers Association’s Charitable Foundation Fund.
“Our partnership with Robb Report brings a new element of luxury to The Gallery, as their expertise in luxury lifestyle is the perfect complement to the event’s featured luxury automobiles on display.” said Paul Sabatini, 2016 NAIAS Chairman.
“Our guests will experience a fully immersive, and comprehensive evening of unforgettable luxury and top-tier design.”
Not to be outdone, The Charity Preview, from 6-9 p.m. on Jan. 15 at Cobo Center is the auto industry’s version of the Academy Awards in Detroit, with entertainment by Huey Lewis and the News, wrapping up with the party of all after parties at Studio 25, where guests can rock to the music of Your Generation in Concert featuring Fifty Amp Fuse, sample gourmet food or just kick back at the 80-foot bar overlooking the international waterway. The after party runs from 8:30 p.m. until 1 a.m. and tickets are priced at $150 each (a Charity Preview ticket is required). Tickets for the Charity Preview are $400 per person. Proceeds directly benefit several children’s charities in southeastern Michigan.
The Industry Preview, Jan. 13-14, is a unique networking and professional development opportunity representing more than 2,000 companies from around the world, displaying leading edge products, technologies and services. Tickets are $95 per person.
Details about all NAIAS events and purchasing tickets and can be found n its website at naias.com/