FLINT TWP. — Just in time to capture the Black Friday shopping crowds, AIJ Fashions, a women’s clothing boutique, has opened at Genesee Valley Center mall.
The store got its name from the first initials of her three children, said Misreen Abu Farha, owner, of Flint.
She first opened the family-owned and operated store in downtown Clio but after about six months of operating there decided to move to a higher traffic venue.
The new store opened about 12 days ago and is located in the newer Outdoor Village wing of the mall close to two national women’s clothing chains — Chico’s and Coldwater Creek.
The 2,100 square-foot space was previously occupied by a bridal salon which moved out in June.
Abu Farha said she’s always loved fashion and that operating her own store is a longtime dream come true. But as a busy mom of three she does not have as much time to devote to herself as she’d like, she said.
The store is a one-stop shopping source for a woman’s fashionable needs including shoes, handbags, perfume, nail polish, jeans, evening wear and more. Abu Farha said her target customer is ages 15 to 45.
The store also offers a small section of products carved from Olive wood from the Holy Land. It will be a permanent selection not just seasonal, she said.
Abu Farha said she’ll kick off Black Friday sales with half-off of everything in the store.