FLINT TWP. — Anyone who’s ever wanted to see their name up in lights now has an opportunity to do so while supporting the arts.
Flint Community Players, 2462 South Ballenger Highway, installed it’s new 30- foot-wide marquee sign during the week of July 15.
Besides promoting upcoming shows, FCP will use the big board to highlight the names of show sponsors starting at the $1,000 contribution level, according to Steven J. Mokofsky, FCP executive artistic director.
The two-sided LED Electronic Messenger Center was designed to be visible to traffic passing north or south on Ballenger, Mokofsky said.
At least 65,000 vehicles a day are expected to pass the sign, based on estimates from the Genesee County Road Commission. Daily viewership could rise as high as 85,000 if vehicles are occupied by more than one person, according to FCP calculations.
“It’s a great marketing tool,’’ Mokofsky said.” I think that is very attractive to a potential sponsors to get their logo out, to get their name out there.”
But he stressed that it is not an advertising venue. As a nonprofit, FCP relies heavily on donations, gifts and sponsorships. In return, sponsors receive benefits including free tickets and ads in the show program for the entire season, at certain giving levels.
Using the example of “Cabaret,” the first show of FCP’s 84th season, which begins Sept. 13, Mokofsky said they are seeking sponsors whose contribution helps pay for music, sets costumes, lights, sounds and royalties on the script.
“”If there is an organization out there that wants to become part of that production, what they are doing by underwriting it, is they are a part of the production because they are helping to pay for us to produce the show,” Mokofsky said.
How long a sponsor’s name gets touted on the big board depends on the level of giving. Four of FCP’s six levels of corporate sponsorships include the marquee acknowledgment.
Star sponsors – a donation of $10,000 or more – get their name and log up on the marquee from about six to eight weeks prior to a production and during the performance run.
Producer sponsors – a donation of $5,000 to $9,999 – get displayed four weeks prior to opening night and through the performance run.
Director sponsors, $2,500-$4,999 get highlighted for two weeks prior to opening night until the show ends and Designer sponsors, $1,000-$2,499, are highlighted only during the performance run.
“Cabaret” is scheduled to run from Sept. 13- 23.
The big board also provides information about purchasing tickets. FCP is now running its own box office which can be reached by calling 810-441-9302.
The big board also provides useful information such as the time of day and outside temperature. It also has a wide range of graphic abilities, Mokofsky said.
The marquee sign is part of a recent expansion as FCP transitions from its former performance venue at Bower Theater in the Flint College & Cultural Center to becoming a fully self-contained performance venue including ticket sales and concessions.
Mokofsky said the newly expanded performance space is flexible enough for other uses such as dance recitals and musical performances.