More than 70 years ago, the U.S. government informed automakers that it was looking for a “light reconnaissance vehicle” for military use. Willys- Overland quickly created the Willys Quad – which became the Willys MA and MB –but the Army, and the world, came to know the vehicle that would help win a world war as the Jeep.
As a tribute to U.S. military members past and present, the Jeep brand has created the new 2012 Jeep Wrangler Freedom edition. Available in red, white or blue, the new Jeep Wrangler Freedom edition features a military-inspired star decal on the hood and rear quarter panels, along with an “Oscar Mike” (military jargon for “on the move”) fender badge.
Jeep will donate $250 from each Wrangler Freedom Edition it sells to charities that benefit U.S. military members.
Specifically, funds will be split between the Fisher House Foundation and the I Support Foundation.
Fisher House Foundation provides a “home away from home” for military families to be close to a loved one during hospitalization for an illness, disease or injury.
The I Support Foundation provides resources to troops returning home – such as jobs and various healthcare needs – and issues grants to 40 charities that provide valuable services to U.S. veterans. “The Jeep brand has a long, renowned history that began with its significant presence and success within the U.S. military,” said Mike Manley, president and CEO – Jeep Brand, Chrysler Group LLC. “It is with both pride in our history and gratitude to all those who have served that we have chosen to donate $250 from each Jeep Wrangler Freedom Edition to be divided between these important charitable organizations that benefit current and returning military members.”
Chrysler Group LLC also offers a $500 cash allowance to military members that may be applied toward the retail purchase or lease of an eligible Chrysler, Jeep, Dodge, Ram Truck or FIAT vehicle. The new limited edition 2012 Jeep Wrangler Freedom model is based on the best-selling Sport model, and is available as a two-door Wrangler or four-door Wrangler Unlimited model. It is offered in three colors only: Deep Cherry Red, Bright White, and new True Blue that for 2012 is exclusive to the Wrangler Freedom edition model.
The 2012 Jeep Wrangler Freedom edition will be available at a Manufacturer’s Suggested Retail price of $28,165 for Wrangler two-door models and $30,670 for Wrangler Unlimited four-door models.
Content provided courtesy of Detroit Auto Scene. For more auto industry news visit detroitautoscene.com.