Genesee Regional Chamber announces name change

GENESEE COUNTY — The Genesee Regional Chamber of Commerce announced last week that it has changed its name to Flint & Genesee Chamber of Commerce (FGCC) as part of a larger rebranding effort to market Flint and Genesee as a desirable destination and to better reflect the communities that the Chamber represents.

Tim Herman, CEO of the Chamber made the new identity announcement during a press conference.

“We have a new name and a new logo; but we’re the same great business partner,” said Herman. “As we set out to brand and market Flint and Genesee County, it’s the right time for us to align our own identity.”

The Chamber’s name change is supported by a new mark that combines the words Flint and Genesee and includes a stylized ampersand, which effectively conveys the intrinsic link and partnership between Flint and Genesee County. The mark also reduces any ambiguity about what areas the Chamber represents.

The Chamber unveiled a newly designed website today in conjunction with the campaign. The new site features an interactive map to locate businesses across the county; a Visitors Guide for travelers looking for things to see and do; an e-commerce portal that will offer tourists the opportunity to book Flint and Genesee hotel stays online; purchase tickets to various attractions and create customized packages. The site also includes an event registration and payment tool, and is mobile and tablet friendly.

The Flint & Genesee Chamber of Commerce’s mission is to facilitate strategic partnerships to maximize economic growth; and the mission will continue. The organization has four strategic action groups: Convention & Visitors Bureau; Economic Development; Education & Training and Member Services. Today, the FGCC has 164 full- and part-time employees.

It is one of the Top 10 largest chambers in Michigan based on revenue and number of members.

To visit the new site go to R.S.

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