FLINT TWP. — The ladies in red (men too) will be out in full force on Friday, wearing the vivid color in support of the 13th Annual National Wear Red Day, sponsored by the American Heart Association (AHA).
The annual event kicks off American Heart Month and is set aside to increase awareness about a disease that cause one in three deaths among women each year -more than all cancers combined, according to AHA statistics. Reportedly, 44 million women in the United States are affected by cardiovascular disease.
But the good news is that 80 percent of cardiac events can be prevented with education and lifestyle changes. Go Red for Women is designed to inform women about the risks of heart disease and stores and to make lifestyle changes to support heart health.
With raised awareness, cardiac deaths in women reportedly have decreased by more than 30 percent over the past ten years.
Macy’s department stores encourages its customers to support this fight against heart disease and stroke by participating in the Go Red with Macy’s event, being held this year from Wednesday, Feb. 3 to Monday, Feb. 8. Shoppers wearing red or those who purchase the official Red Dress pin for $3 will receive an extra 25 percent on most purchases storewide, or 15 percent off fine and fashion jewelry, sale and clearance watches, and select home items. Exclusions and restrictions apply.
In honor of American Heart Month, Macy’s also will offer limited edition merchandise, promotions and in-store events to benefit Go Red For Women all month. Through February 29, Macy’s will donate 10% of the purchase price of three red dresses designed by Calvin Klein, Thalia, and Kensie to the American Heart Association’s Go Red For Women effort. To see the dresses, visit Macy’s website at www.macys.com/ GoRed.
“As the founding national partner, Macy’s has been a proud supporter of Go Red For Women for more than a decade,” said Martine Reardon, Macy’s chief marketing officer.
“Through the movement, the color ‘red’ and ‘the red dress’ have become linked with the ability all women have to improve their heart health and live stronger, longer lives.”
Since 2004, Macy’s has raised more than $55 million to support the fight against heart disease in women. This contribution has funded vital research and education efforts credited with saving 285 lives every day. For more information, visit online at www.GoRedForWomen.org or call 1-888-MY-HEART (1-888-694- 3278).