For the first time in more than 10 years, domestic automakers had more winning vehicles than the imports in a quality study.
Research-based consultancy Strategic Vision reported that news in its “Best 2013 Total Quality Vehicles” list. GM, Chrysler and Ford all had something to celebrate with the release of the research firm’s 18th annual Total Quality Index vehicle winners. America’s domestic carmakers competed grille to grille with the best in the industry, and in many cases won their segment.
According to a Strategic Vision, “It is clear that domestic manufacturers restated their position in some very competitive segments.”
GM either bested or tied the competition in seven categories, including Mid-Size Car (Chevrolet Volt, a tie with the Ford Fusion); Premium Coupe (Chevrolet Corvette Coupe); Premium Convertible/Roadster (Chevrolet Corvette Convertible, a tie with the Porsche Boxster); Mid-Size Crossover Utility (Chevrolet Traverse); Large Utility (GMC Yukon); Near Luxury Utility (Buick Enclave); and Full-Size Pickup (Chevrolet Avalanche).
Chrysler was also well represented in the top placements, including the Small Car segment (Dodge Dart); Convertibles (Chrysler 200 Convertible); Mini-van (Chrysler Town & Country); and Mid-Size Traditional Utility (Dodge Durango).
Ford was a first place co-leader in the Mid-Size Car segment (Fusion, tied with the Chevrolet Volt); and the Dearborn automaker took solo honors in the Heavy-Duty Pickup segment for the Ford F-250 and F-350.
“There’s no questioning domestic carmakers want to lead. For the first time in over a decade our comprehensive and complete study of Quality resulted in more domestic winners than imports,” said Alexander Edwards, president of Strategic Vision. “Don’t misunderstand – imports like Hyundai are a force to be reckoned with and Toyota has regrouped with Total Quality winners Lexus LS, Tacoma and FJ Cruiser. But, domestics are running in the tight race also, and it’s now forcing all manufacturers to build the most superior, innovative and holistically quality vehicles possible to gain the hearts and minds of the customer.”
Strategic Vision has been measuring quality since 1994 with its “Total Quality” concept, which examines 155 aspects of total quality.
Content provided courtesy of Detroit Auto Scene. For more automotive news visit detroitautoscene.com.