Quality counts – and JD Power has counted GM’s quality quite high.
Among all nameplates, and for the first time, Chevrolet, Buick, GMC and Cadillac all rank in the top 10 among brands in the JD Power 2015 Vehicle Dependability Study, said GM spokeswoman Susan Waun.
Based on survey responses from more than 34,000 original owners of 2012 model year vehicles, the study finds that the Chevrolet Malibu is the segment leader in the highly competitive Midsize Car segment.
And, for the third year in a row, the Chevrolet Camaro ranks highest in the Midsize Sporty Car segment.
In addition, the GMC Sierra LD and Chevrolet Silverado LD rank first and second in the Large Light Duty Pickup segment and the Chevrolet Silverado HD and GMC Sierra HD rank first and second in the Large Heavy Duty Pickup segment. GMC Yukon, Chevrolet Tahoe and Suburban all rank in the Top 3 of the Large SUV segment.
The 2015 study tracks 2012 model year vehicles in their third year of ownership. The study covers 177 specific problem symptoms grouped into eight major vehicle categories.
The study, now in its 26th year, examines problems experienced during the past 12 months by original owners of 2012 model-year vehicles. Overall dependability is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.
The study has been enhanced in 2015 to better measure the quality of today’s vehicles, particularly related to new technologies and features now being offered.
The top two problems reported by owners are Bluetooth pairing/connectivity and built-in voice recognition systems misinterpreting commands. These are also the most frequent problems reported by owners at 90 days, according to the J.D. Power 2014 U.S. Initial Quality Study.
“As we’ve seen in our Initial Quality Study, owners view in-vehicle technology issues as significant problems, and they typically don’t go away after the ownership honeymoon period is over,” said Renee Stephens, vice president of U.S. automotive at J.D. Power.
Because issues with technology impact overall dependability, they also impact repurchase intent. The study finds that 56 percent of owners who report no problems with their vehicle say they “definitely will” purchase the same brand next time, compared with 43 percent of those who report three or more problems.
“At the three-year point, many owners are thinking about replacing their vehicles, and we find that how they feel about their current vehicle’s quality and dependability impacts their intent to consider purchasing the same brand again,” said Stephens.