General Motors recently introduced the redesigned GMC Sierra 1500 and Chevy Silverado 1500. The upgraded trucks will hit showrooms in mid-2013.
Mark Reuss, president of GM North America, said GM’s truck customers rely on their trucks to meet the day-to-day challenges of earning a living, running a business and taking care of their families.
“Chevrolet is committed to giving truck customers the most refined, bestengineered pickups in the market,” Reuss said.
To that end, the 2014 Silverado 1500 will become part of Chevrolet’s three-truck portfolio, with each particular truck designed to let customers pick the truck that meets their particular needs.
The 2014 Silverado joins the Silverado 2500 and 3500 HD pickups, which were new for the 2011 model year. Reuss said that Chevrolet is also developing an all-new Colorado midsize pickup meant to offer “truck capability in a space- and fuel-efficient package.”
Jeff Luke, executive chief engineer for fullsize and mid-size trucks said the Silverado 1500 offers some new features that should serve customers well while offering good looks. The exterior design is more aerodynamic while looking good with a twin-port grille, full-width bumper and a dual power dome hood that “creates a strong presence, which is carried through in sculpted body sides and fender flares.”
Luke said what’s under the hood is also impressive. The Silverado 1500 will feature a family of three all-new EcoTec3 engines.
There will be a V6 and two V8s, each engineered specifically for use in full-size trucks. All three engines will incorporate direct fuel injection, cylinder deactivation and continuously variable valve timing.
This, Luke said, is a combination of advanced technologies not found in the competition’s trucks and the engines will switch seamlessly to four-cylinder operation to improve efficiency during light load driving.
The dashboard is designed to be intuitive to use and easy to operate, even while wearing gloves.
Both the Silverado and the Sierra will feature a “cornerstep” bumper combined with handholds that will make it easy for people to climb into the bed.
Tony DiSalle, vice president of GMC marketing, said the Sierra sets a new standard for what’s expected in a pickup truck’s interior.
“Our customers told us how they use their trucks and we listened,” DiSalle said. “The combination of comfort, safety, space and technology is unprecedented in the segment.”
This is the first update in the Sierra/Silverado lines in several years. Critics have noted that the pickup market segment is popular and profitable. A successful launch of the new and improved Sierra/Silverado 1500s would be great for GM’s bottom line.