GMC retail sales were up 23 percent year over year in July, closing at the highest sales volume since 2006. Total sales, up 14 percent, were the best since 2007.
Sierra, Acadia and Terrain all posted July sales gains as the brand had its best seven-month start in six years, said Brian Goebel, manager of GMC Communications.
The new 2014 Sierra full-size pickups are leaving dealer lots almost as soon as they arrive, Goebel said. The average “days to turn” is 14 days, compared with the segment’s 76-day average. Combined with 2013 models, the new Sierra helped drive the pickup’s best July sales since 2007. Year-overyear Sierra retail sales were up 53 percent while total sales were up 49 percent, Goebel said.
“The all-new 2014 Sierras are selling as soon as they come off the transporters, especially those with the SLT trim package,” said one local dealer.
With new advertising hitting the airwaves, and the new double cab Sierras now shipping to dealers, the momentum continues for GMC’s best-selling model, Goebel said.
Earlier this year, in the 2013 J.D. Power and Associates U.S. Customer Service Index Study, GMC ranked first among mass-market automotive brands in customer satisfaction, Goebel said. The study examines satisfaction among vehicle owners who visit a service department for maintenance work during the first three years of new vehicle ownership.
Acadia crossover SUV retail sales were the best ever for the month of July, with 6,615 units delivered. Terrain small SUV retail and total sales also were the best ever for July. Both Acadia and Terrain are off to the best-ever start to a year, Goebel said.