HealthPlus Healthier U campaign aims to motivate



FLINT – HealthPlus recently announced one of its most ambitious projects to date: a campaign designed to get all of its members age 18 and older, some 140,000 of them, to complete an individual wellness assessment and engage in a tailored health-improvement program.

Dubbed “Healthier U,” the campaign is the brainchild of the company’s health and lifestyle management team, which champion’s effective member engagement in wellness programming, and is led by Elaine Schnueringer, onetime University of Michigan researcher.

The campaign is designed to motivate and guide members in making small health improvements with the idea that most people can be a little bit healthier. Healthier U is grouped into four categories – Nourish U, Active U, Balanced U and Social U – to reflect a holistic approach to well-being.

“When you’re healthier, you feel better. But now consumer pocket-books are affected,” said Schnueringer. “Under the Affordable Care Act smokers will have significantly higher contributions, employers are requiring greater cost sharing and insurers are offering plans with lower premiums in exchange for healthy lifestyles.”

In response to growing awareness, HealthPlus is rolling out its robust Healthier U. The program starts with a confidential online wellness assessment – healthplus.org/healthieru – that requires a login and takes 15 minutes to complete. Results have no impact on a member’s plan or premiums.

The following voluntary information is requested:

• Height and weight

• Amount of fruits and vegetables regularly consumed

• Average weekly amount of physical activity

• Preventive medical service visits

• Life satisfaction level

• Known diseases or chronic conditions

• And more

The National Committee for Quality Assurance has ranked HealthPlus’ commercial HMO among the nation’s top health plans for the past nine years**; its commercial, Medicaid and Medicare HMO plans are accredited as “Excellent” by the NCQA. HealthPlus has regional offices in Saginaw and Troy, Mich. Visit healthplus.org. G.G.


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