2014 Ford Fusion Coupe

2014 Ford Fusion Coupe

Supported by 1,400 new employees, the new Ford Fusion rolled off the line at Flat Rock Assembly Plant Aug. 29, marking the first time the popular car has been built in the United States.

Ford stated that the move expands Fusion availability by more than 30 percent – up to 350,000 units annually – as the midsize sedan is setting sales records for Ford.

“With its bold design and great fuel economy, Fusion has exceeded all of our expectations, with demand outstripping supply,” said Joe Hinrichs, Ford president of The Americas.

“Fusion in Flat Rock is a win for all of our stakeholders – including customers, employees and dealers. At the same time, Ford is continuing its massive investment in America by creating another 1,400 jobs.”

The 1,400 new employees Ford hired to support added production at Flat Rock Assembly Plant puts the company more than 75 percent of the way toward its goal of creating 12,000 hourly jobs in the United States by 2015, Hinrichs said.

In 2013 alone, Ford is hiring nearly 6,500 new hourly and salaried employees in the U.S. to support products, growth and investment.

According to Ford, Fusion sales – up 13 percent in the U.S. this year – remain very strong. Through July, the automaker sold more than 181,000 Fusions, 21,000 more than were sold in the same period last year.

Fusion vehicles are selling in fewer than 20 days in such key markets as San Francisco, Los Angeles and Miami, compared with the industry average of approximately 60 days, according to the Ford news release.

The high-end Fusion Titanium is turning even faster in these markets – fewer than 15 days on dealer lots.

Demand for Fusion is growing as the sedan continues to win over buyers from other automakers, particularly Asian manufacturers with a competitive conquest rate of 50 percent, Hinrichs said.

The Fusion has earned accolades from customers and influential publications, winning seven major awards in its first nine months of production.

Hinrichs also said that the Fusion is the first sedan to offer gasoline, hybrid and plug-in hybrid powertrains, underscoring Ford’s commitment to giving customers the power of choice.

Leave a Reply

Your email address will not be published. Required fields are marked *