Hurley hosts winning composers of 5-2-1-0 Healthy Eating jingle contest



FLINT
— 5- 2-1-0 — it may sound more like a boardgame than a jingle but on Nov. 22, Hurley Medical Center hosts the winning composers of a “Kids Healthy Eating” jingle contest.

The contest, sponsored by Hurley’s Center for Health Outcomes in collaboration with the Kohl’s Cares for Kids grant on childhood obesity, solicited original compositions from University of Michigan-Flint Department of Music students. The theme is based on 5-2-1-0, or, 5 fruits and vegetables a day; 2 hours of screen time or less a day; 1 hour of activity; and 0 sweetened drinks.

These jingles premiered on Sept. 25 at the Flint Farmer’s Market as a featured component of a story drama, (The 5-2-1-0 Healthy Eating Show, performed by the Trust Theatre Ensemble) and played at each monthly activity of the Kohl’s Cares for Kids and Hurley fighting childhood obesity events. These original compositions featured the 5- 2-1-0 theme, each with a rock and rap feel, respectively, and were selected by a distinguished panel of judges. University of Michigan-Flint Department of Music Seniors Bruce Horn (percussion) and Kathryn Morden (piano) were each the proud winners of a $250 prize.

“Once you hear the jingle, it sticks in your head, makes you tap your toe, bob your head and want to get up and spread the word! That’s what we want: an infectious, memorable message to help fight the current overweight and obesity plague not only here in Genesee County, but across the nation,” said Michael Boucree, MD, Vice President for Outcomes Management and Chief Quality Officer at Hurley Medical Center.

“I am enormously proud that our students could make such a meaningful contribution to an issue that impacts our community,” said University of Michigan-Flint Chancellor Ruth J. Person, Ph.D. “I am a strong believer in community collaborations, and this opportunity to combine music with a public health initiative is an ideal partnership. It shows the talent of our students, and the ways that local organizations can come together to help solve problems.”

Monthly childhood obesity and healthy eating awareness engagements with jingle roll-outs are scheduled at local schools and other locations throughout Genesee County, including Hurley Health and Fitness Center, The Children’s Museum, International Academy of Flint, St. John Vianney and the University of Michigan-Flint Recreation Center.

The community can access the jingles to reinforce the 5-2-1-0 message by visiting hurleymc.com,
Hurley Medical Center Facebook: facebook.com/HurleyMedicalC
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and Twitter: twitter.com/HurleyMedical.

Natalie Blythe


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