I wish I could quit you Target

Emily Caswell

Emily Caswell

I’m going to go out on a limb and say something no one wants to hear, but we should all probably agree on. We all need to stop shopping at Target.

I was reminded of this a few weeks ago when I talked my hubby into making a stop there under the guise of needing granola bars and trash bags. Two things that I could have — admittedly — purchased at at least 10 other places and probably far cheaper. But we were going to pass right by Target on our way out of town and I’ll confess, I had an ulterior motive. I needed a pair of wedge sandals. After weeks of searching every shoe store I could think of, I remembered that about five years ago I bought a pair of wedge sandals I liked at Target. Maybe I could find something similar.

What I found was $150 worth of items, none of which were wedge sandals. Let me correct that — what we found, because yes, it takes two to tango.

In the creepy way your social media newsfeed knows you better than you know yourself, I turned on my computer the day after our shopping trip to find a Huffington Post article trending. “10 Ways Target Is Robbing You” by Joni Edelman recapped the many ways she feels she spends money without even realizing it at Target. A few of her observations hit me hard.

The day of our Target trip I made the mistake of walking down the home ware aisle or as Edelman calls it the “Your House is Hideous” aisle. Just as a hungry person should never step foot into a grocery store, a person living in an apartment filled with boxes while her house is getting built (cough: me), should never step foot down this aisle.

Featuring side tables for just $40, gold serving trays, chevron lamp shades and 50 other items you’ll probably sell in a garage sale two years from now, I swear to you even the air feels different here. Matt had left me to find a restroom and when we returned I had to send him back to get a second cart. (I had filled up our first cart with lanterns, which were the only patio pieces not 30 percent off that day and needed room for some lamps I know will look perfect in our yet-to-be-finished living room).

He had no room to complain as just 10 minutes later I lost him to what Edelman refers to as the “Bath and Body Hypnosis.” We almost needed a third cart. I showered today using all of the new products he picked out and if I wasn’t in an office typing on a computer I’d swear I was on a tropical vacation — I smell dreamy. Money well spent if you ask me.

In fact, I peeked in my parent’s guest room the other day — also known as where all of the decorations for my new house live until my new house is done — and I’d have to say both the lamps and lanterns were money well spent. In fact, maybe I should get back to Target today to see what other great finds they have.

Who am I kidding, I will never stop shopping at Target.

Emily Caswell is the brand manager for the View Group of companies. Email her at ecaswell@mihomepaper.com.

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