In brief

New MEDC marketing campaigns support business attraction, growth opportunities in Michigan

LANSING — The Michigan Economic Development Corporation (MEDC), the state’s chief marketing and business attraction arm, marked its 20-year anniversary by announcing the launch of two new integrated marketing campaigns, building on the message that Michigan is the optimum place for companies to locate and grow.

With a focus on marketing Michigan as an attractive place to live, work and play, MEDC has remained committed to working with local partners to strengthen the state’s economic foundation and enhance local communities for two decades, said MEDC CEO Jeff Mason.

“From the nationally recognized Pure Michigan campaign to abundant business expansions to thriving community revitalization projects, the state has experienced critical growth and success since the MEDC’s inception,” Mason said. “Michigan’s economy has had its share of changes over the past two decades, and we continue to adapt our programs and services to stay responsive and to position Michigan as a national and global force to be reckoned with.”

Looking ahead to future to help secure future successes in the state, MEDC has launched two new marketing campaigns – one focusing on business attraction efforts, including in the growing field of mobility, and the other highlighting MEDC services offered to support the growth and retention of in-state businesses.

For 20 years, MEDC has also worked to help community partners establish visions for the future, allowing for successful redevelopment and business attraction. Since 2012, the Michigan Community Revitalization Program (MCRP) has partnered with local communities and developers to facilitate mixed-use developments around the state, resulting in $954 million in total capital investment. In addition to MCRP, programs including Redevelopment Ready Communities, Main Street Approach and Public Spaces Community Places are harnessing the potential for growth in all Michigan communities.

MEDC is also supporting small businesses through its Capital Access Program and provision of entrepreneurial services including strategically placed SmartZones. — G.G.

Expanded ‘How to Buy or Sell a Business’ Workshop at Kettering University

FLINT — The Michigan Small Business Development Center (SBDC) has assembled a team of experts to discuss some of the many aspects of purchasing or selling a business.

The half-day conference will take place on May 1, from 8:30 a.m.-2:30 p.m. at Kettering University.

As many “Boomer” business owners look to retire, there is an influx of Millennials, Gen X, as well as encore career retirees interested in entering the entrepreneurial space. To help entrepreneurs navigate this transition, a team of business growth consultants from the Michigan SBDC has worked to develop a brand new “How to Buy or Sell a Business Workshop.”

“Over the past year the Michigan SBDC has worked to develop a totally new conference that goes way beyond the traditional advice on how to have a successful transaction,” commented Brooks Kindel, Business Growth Consultant at the Michigan SBDC.

“Regardless of which side of the transaction you are on, you will learn how to create a transition plan, how to build and utilize an advisory team, and how to assess and address the human capital that will determine if there will be a successful transition.”

The registration fee of $75 includes access to the full conference, a continental breakfast, and lunch. To register visit: clients.sbdcmichigan.org/workshop.aspx- ?ekey=60390007.

Details: Call 810-762-9660. — G.G.

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