In brief

Yeo & Yeo promotes Evrard

FLINT — Yeo & Yeo, CPAs has announced Michael Evrard, CPA, received a Certified Public Accountant license and has been promoted to the position of Senior Accountant.

Evrard provides audit services in the firm’s Flint office. He holds a Bachelor of Science in Business Administration from Central Michigan University, majoring in accounting. He is a member of the Michigan Association of Certified Public Accountants and the American Institute of Certified Public Accountants. Evrard is a Genesee County Habitat for Humanity volunteer and resides in Holly. — G.G.

Health Alliance Plan re-brands itself

GENESEE COUNTY — Health care reform ushers in an era where consumers will be more engaged in their health care coverage decisions than ever before. An estimated one million Michigan residents will be seeking their own health insurance in 2014. As a result, health insurers must adapt to a dramatically changing marketplace.

Health Alliance Plan (HAP) is launching a new branding initiative in anticipation of the changes health plans will face in providing and marketing their products and services under health care reform.

According to Donna S. Reid, HAP’s Vice President, Marketing & Communications Strategy, HAP launched a branding initiative recently that plays on HAP’s perceived strength as a nonprofit health plan company known for compassion, personalized attention and customer relationships reinforced by innovative Metaphor Study research.

The initiative kicked off publicly with a bold, new television spot immediately before, during and after the 84th Academy Awards,broadcast in southeast Michigan on WXYZ-TV7. Advertising on Detroit-area billboards, radio stations, newspapers and websites followed Feb. 27. — G.G.

Zonta Club accepting nominations for Hall of Fame

GENESEE COUNTY — The Zonta Club of Flint 1’s Genesee Regional Women’s Hall of Fame will hold their third annual induction of women into the hall of fame on April 19 at a reception to be held at the Flint Institute of Arts.

Currently the Genesee Regional Women’s Hall of Fame is housed at the Sloan Museum.

Although the deadline has passed for this year, any nominations received after the deadline will be considered the following year. All nominations received will be held permanently for future consideration.

The two categories for nomination to the Genesee Regional Women’s Hall of Fame are a Historical Honors Division representing women who are no longer living and a Contemporary Honors Division representing women currently in the community.

Candidates may have achieved distinction in any field of endeavor. Category examples: Agriculture, Arts and Letters, Athletics, Business and Industry, Civil Rights, Education, Family Life, Health Care/Human Services, Labor, Law and Government, Religion and Philosophy, Science and Technology. To obtain a nomination form go to the Zonta Club of Flint 1 web site or contact event Chair, Pam Fernsler at 810-695-2824. Submit nominations to the Zonta Club of Flint 1, P.O Box 608, Flint, MI 4850. — G.G.

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