In brief



Publicom wins four national advertising awards

EAST LANSING — Publicom Inc., a full-service marketing communications firm, has won four national creative awards in the 12th annual Service Industry Advertising Awards (SIAA) competition, the most of any agency in Michigan. The winning entries were created for McLaren Flint, McLaren Lapeer Region and McLaren Port Huron.

“We don’t develop campaigns to win awards, but it’s always a nice affirmation when our work does get recognized,” said Lisa O’Connor, president of Publicom. “With Publicom’s specialty in service industry marketing, we are particularly honored by these four national SIAA awards.”

The advertising materials recognized by SIAA are:

McLaren Flint, “Leaders at Heart” newspaper series

McLaren Flint, “No More” radio advertising

McLaren Lapeer Region, “Expect More” total advertising campaign

McLaren Port Huron, “Still Local” newspaper single

Publicom’s work was up against more than 1,500 entries in this year’s competition. A national panel of judges selected winning entries for eight groups and 26 categories consisting of traditional, digital or total campaign work. Entries were scored based on execution, creativity, quality, consumer appeal and overall break through advertising content.

Founded in 1979, Publicom Inc. is an integrated marketing communications firm specializing in brand development and on-brand behavior for service companies throughout the nation. Publicom provides strategic planning, marketing research, advertising, creative services, digital marketing, media planning services and public relations counsel to clients in a variety of service industries including health care, finance, insurance and education.

To view a portfolio and for more information about the Publicom team, visit publicom.com. — G.G.

Stephen ranked among top financial advisors

FLINT – Sheryl Stephens, President of Stephens Wealth Management Group an independent firm and a Financial Advisor with Raymond James, was recently named to Barron’s list of “The Top 1,200 Advisors” in the country.

The 2015 list, published Feb. 23, ranked 1,200 advisors from all 50 states and the District of Columbia. Stephens was ranked as one of the top three women advisors in the state of Michigan.

Securities are offered through Raymond James Financial Services Inc., member FINRA/SIPC at 5206 Gateway Centre, Suite 300 Flint, MI. — G.G.


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