JEEP BRAND REPEATS WIN FOR WINTER WORK




2013 Jeep Grand Cherokee Laredo

2013 Jeep Grand Cherokee Laredo

It was a “three-peat” for the Jeep Grand Cherokee at the New England Motor Press Association’s (NEMPA) annual industry dinner, when the vehicle was named “Official Winter Vehicle of New England” for an unprecedented third consecutive year.

The Grand Cherokee snapped up two separate awards, and brand leader Mike Manley was also singled out for honors.

In addition, the Ram 1500 4×4 went home with an award of its own.

Vehicles are chosen based on how they meet the specific needs of New England drivers, who face some of the harshest winter driving conditions in the nation.

With the “Winter Vehicle” award, the Jeep brand earned a total of three significant honors at the recent event: • Manley, president and CEO, Jeep Brand, received the 2013 NEMPA Executive of the

Year Award. • The 2011 Jeep Grand Cherokee earned the

Wheels TV “Previously Owned Vehicle of the Year” award. • And the Chrysler team had even more to smile about before the evening was over –

NEMPA named the 2013 Ram 1500 4×4 the “Best All-Weather Pickup Truck.”

NEMPA President Keith Griffin presented the 2013 Executive Award to Manley, citing what he called Jeep’s outstanding product lineup and the brand’s commitment to New England.

“Congratulations to Jeep Grand Cherokee, our first-ever three-peat winner, for one of the most successful remakes of a vehicle in American history. And Ram 1500 4×4 is the benchmark of the full-size pickup segment with its refinement, capability and efficiency.”


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