The Jeep Wrangler was recognized as the “Hottest 4×4-SUV” for a fourth consecutive year at the 2013 Specialty Equipment Market Association (SEMA) trade show in Las Vegas last week.
The SEMA Award recognizes vehicle models that specialty equipment manufacturers believe are the best platforms for accessorization and that show- case the year’s coolest products, said Chrysler spokesman Bryan Zvilbleman.
“Consumers are increasingly interested in customizing vehicles, so having an accessory friendly platform is important,” said SEMA President and CEO Chris Kersting. “The Jeep Wrangler has consistently ranked Number One as the Hottest 4×4-SUV since the inception of the SEMA Award, a clear reflection of its versatility.”
“It’s amazing to have the Jeep Wrangler recognized for a fourth straight year by SEMA with this award,” Pietro Gorlier, president and CEO of Mopar said. “The Wrangler is our most accessorized vehicle and to see it consistently winning accolades is a demonstration of the quality of the vehicle and the work that Mopar has put in to develop accessories and quality Jeep Performance Parts.
“Enthusiasts will be happy to know we have just added new offerings to our more than 300 performance parts and accessories already available for this vehicle to provide even more options for customization.”
Mopar and Jeep recently created Jeep Performance Parts as a portfolio of highend, hard-core Jeep parts that includes axles, lift kits, bumpers, winches, skid plates and suspension components.
Zvilbleman said these performance parts will offer factory-engineered solutions to increase off-road performance.
The Jeep Wrangler kicks off the new model year with new features such as a new Trail Rated Kit. Clear park lamps and turn signal indicators replace the amber units, and Sport models can now be equipped with the Uconnect 6.5-inch touchscreen radio with hard drive storage and SiriusXM Radio.
Mopar is Chrysler’s service, parts and customer-care brand and distributes parts and accessories. With Fiat S.p.A., Mopar is extending its global reach, integrating service, parts and customer-care operations. Its global portfolio now has more than 500,000 parts and accessories.
Content provided courtesy of Detroit Auto Scene. For more automotive news visit detroitautoscene.com.