NAIAS Education Day brings youth, auto industry together

DETROIT— Students from all grade levels -elementary to college – are invited to attend the 2014 North American International Auto Show (NAIAS) Education Day 9 a.m. – 3 p.m. Jan. 22 at Detroit’s Cobo Center.

Now in its ninth year, NAIAS Education Day is a back-to-basics, handson experience designed to attract students to the vibrancy of today’s automotive industry, according to a press release.

Recognizing that today’s youth are more tech-savvy than ever thanks to the growing use of wireless technology, smart phones and the Internet, NAIAS Education Day provides an in-depth auto show experience of technical advances. Students can view approximately 500 new vehicles on display, and explore various industry-related subjects (i.e. technology, graphic design, culinary arts, journalism, etc.) through tours and hands-on activities facilitated by experts in their particular field. Students can become further engaged through pre- and post-show lesson plans found on the NAIAS Education Day website,

The U.S. Army, in partnership with several Michigan colleges, universities, nonprofits and businesses , will host 34 hands-on, interactive workshops for high school students and eight workshops for educators, focusing on Science, Technology, Engineering, Arts and Math (STEAM) and other related areas designed to increase student success and achievement, as part of the NAIAS Education Day program. The workshops are designed to encourage students to explore their interests in all areas related to automotive development, design, production and promotion.

Ally Financial will also host a workshop on credit as part of its Ally Wallet Wise free financial education program. Wallet Wise teaches financial education basics in the areas of budget, credit, banking and investing, and financing a vehicle via inperson sessions and through online courses at

NAIAS 2014 Chairman Bob Shuman says he believes Education Day may help inspire some of the next generation of automotive leaders.

“STEAM education is vital to our domestic automotive industry,” Shuman said. “It’s one of the many aspects that students can explore at this unique educational event, and NAIAS is pleased to provide this opportunity to our community of young people.”

NAIAS Education Day participants enjoy a discounted school price of $13 per person, which includes a lunch coupon for pizza, chips and a soft drink. Payment can be check or credit card.

To register a school, and for more information, visit or contact Lacey Lambert at llambert or 248.458.1127. — R.S.

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