The Ram 1500 Rebel goes on sale early in the second half of 2015.

The Ram 1500 Rebel goes on sale early in the second half of 2015.

The new 2015 Ram 1500 Rebel brings a one-of-a-kind off-road design to the full-size truck segment.

“Offering an off-road-style package on the Ram 1500 has been on our to-do list for some time, but the right combination didn’t present itself until now,” said Bob Hegbloom, president and CEO – Ram Truck Brand.

“The Rebel drops right into a core segment of the truck market with unique design cues and can-do attitude backed by Ram Truck engineering.”

Rebel features an all-new grille with prominent billet silver “RAM” letter badge. Departing from the brand’s iconic “cross-hair” designs, the blacked-out Rebel grille tops a completely new black off-road front bumper design with a durable powder-coated surface, which incorporates a powder- coated, billet silver skid plate, new front tow hooks and new LED fog lamps.

Rebel’s blacked-out front end continues on the flanks with black Power Wagon wheel-arch moldings, flat-black badge, mirrors and lower body panels.

The Ram 1500 Rebel also features an all-new 17-inch aluminum wheel. Among the most elaborate designs found in mass production, the new onepiece wheel incorporates matte black painted accent pockets and multi-angled surfaces.

Continuing around to the rear view is a new “RAM” stamped tailgate with blacked-out lettering. The “Rebel” and “4X4” badge emphasize the truck’s uniqueness. The rear bumper is also treated with durable black powder coating with flared cutouts around dual chrome-tipped exhausts. Tail lamps incorporate black bezels to match forward lighting.

The Ram 1500 Rebel will be available in five colors: Granite Crystal Metallic, Bright Silver Metallic, Flame Red, Bright White and Brilliant Black. Both mono- tone and two-tone paint options are offered.

Becky Blanchard, newly-appointed director of the Ram brand, said there is a real demand for a truck like the Rebel 1500.

“We listened to our customers,” Blanchard said. “This truck has both capability and looks. It has the same towing capacity as a regular 1500, and it will be still available at an affordable price.”

Blanchard said the Rebel was designed for the “bold customer.” It allows them to express themselves, she said. The truck has the capacity to tow dirt bikes to off-road locations, she said, or it can be used to drive off-road itself, adding that a lot of the features on the Rebel are the sorts of things people would normally have to get in after-market shops.

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