GRAND BLANC — Tournament officials announced today the details regarding its newest charity program, Birdies for Charity presented by Ally.
This grassroots charity platform is an extension of The Ally Challenge presented by McLaren’s mission to positively impact non-profit organizations in the greater Flint area. Birdies for Charity will createpositive opportunities for additional charities to get involved with the tournament and benefit from the philanthropic objectives of The Ally Challenge.
Tournament title sponsor Ally Financial shares a similar goal to support Michigan charities. Ally is committed to helping the tournament broaden its charitable reach by sponsoring initiatives like Birdies for Charity.
“When we decided to help bring The Ally Challenge to Warwick Hills we determined that one way to ‘Do It Right’ was to find a way to help as many Southeastern Michigan charities as possible,” said Alison Summerville, Business Administration Executive and Head of Corporate Citizenship, Ally Financial. “The Birdies for Charity program will help participating charities throughout the area raise donations that will provide a lasting impact to our community.”
Birdies for Charity will give qualified Michigan 501(c)(3) charities the opportunity to raise funds based on the number of birdies made by PGA TOUR Champions players during competitive rounds at The Ally Challenge. Each participating charity will solicit pledges per birdie, or flat donations, to their organization through the Birdies for Charity program. Charities will receive 100 percent of collected donations, as well as a guaranteed 6 percent bonus match. The final bonus match will be determined at the conclusion of the program in October of this year.
For more information about Birdies for Charity presented by Ally, including how to participate, visit www.theallychallenge.com/charity.
“The tournament is excited to offer a charity platform that provides opportunities to raise funds for a wide range of non-profit organizations located in Michigan,” said tournament director Chris Coffman. “Making a difference in the local community The Ally Challenge presented by McLaren calls home is one of the ways we will measure the success of the tournament. The Birdies for Charity program will play an important role in achieving that success.”
The Ally Challenge presented by McLaren will be played the week of Sept. 10-16 at Warwick Hills Golf & Country Club. All three rounds of The Ally Challenge will be broadcast on Golf Channel.
Details: Visit theallychallenge.com. – G.G.