FLINT TWP. — Lover’s Lane has moved to a new location after 17 years of doing business at the Somerset Town Centre on Miller Road.
The new location across the street at the Valley Plaza, 4225 Miller Road, is larger, less expensive and provides better visibility, said Michael Allmond, vice president of the Plymouth-based chain.
With its old lease expiring, Lover’s Lane looked around and found a better location, he said.
The new store is about 20 percent larger including enough space for more dressing rooms and a bigger showroom and stockroom, Allmond said.
The store has about the same number of employees but is currently hiring sales associates, according to a hiring sign displayed in the front window.
The brighter, airier layout is a new footprint the company rolled out in the past two years or so, Allmond said.
Lover’s Lane predominantly sells lingerie, romantic gifts and adult toys and games but Halloween sales are a significant part of its business.
“Halloween is our No. One holiday followed by Valentine’s day, then Christmas,” Allmond said.
Halloween merchandise is now arriving weekly and this year’s selection is “outstanding,” according to Allmond who added they have a 104- page catalog.
Many people also don’t know that Lover’s Lane stocks a large selection of shoes for costumes, club or street wear, Allmond said.
“There’s always something new and exciting at Lover’s Lane,” is the company’s motto, he said.
Stores hours are 10 a.m. to 9 p.m. Monday through Saturday and noon to 6 p.m. on Sunday. Contact them at 810-733-6985.