In one of the most anticipated Chrysler events of the year, the Jeep Cherokee brand made its grand re-entrance at the New York Auto Show March 27.
With this latest Jeep lineup, which includes the trail-rated Cherokee Trailhawk, the Limited, the Sport and the Latitude, Chrysler hopes to grow its sales in the competitive mid-size SUV segment, the largest SUV segment in North America. Before the unveiling, Mike Manley, president and CEO, Jeep Brand, gave the new Cherokees a celebrity intro.
“In order to give people the freedom to go anywhere and to do anything, the new Jeep Cherokee needed rugged capability, refined on-road driving dynamics and performance, outstanding fuel economy, world-class craftsmanship and versatility, as well as advanced safety and user- friendly technology,” he said. “In other words, it needed it all, and I think our designers and engineers have surely delivered.”
Chrysler brought back the Cherokee brand with a laundry list of goodies: A 45 percent improvement in fuel economy, improved on-road driving dynamics, more cargo space, styling designed for global appeal, and more than 70 state-of-the-art safety and securing features, including Park Assist, Adaptive Cruise Control, Lane Departure Warning-Plus and Forward Collision Warning-Plus.
The Cherokee offers a choice of three 4X4 systems and two engines: The 2.4-liter Tigershark MultiAir 2 I-4, which offers up to an estimated 31 mpg highway, a driving range of nearly 500 miles per tank of gasoline, 184 hp and 171 lb.-ft. of torque; and the new 3.2-liter, 271 hp Pentastar V6.
In addition, the 2014 Jeep Cherokee offers customers two industry- exclusive open-air options – the new CommandView panoramic sunroof or the Sky Slider fulllength open canvas roof.
The new Cherokee in its four available models and choice of 11 exterior colors is slated to arrive in volume in dealer showrooms in the third quarter of 2013
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