Fiat Chrysler’s Ram brand kept on trucking at the recent Chicago auto show with the introduction of the new 2015 Ram Laramie Limited.
Considered Ram’s benchmark in truck opulence, said Ram spokesman Nick Cappa, “the new Laramie takes the vehicle to an even higher level of sophistication and attention to detail.”
The upgraded interior and exterior trim aligns with a long list of best-in-class titles under the Ram moniker, including fuel economy, payload, torque and towing capacity, Cappa said.
“The new Laramie Limited trim is a perfect example of how Ram directly responds to customer input with the highest level of luxury available in pickups. The Laramie Limited trim exceeds the high expectations of affluent truck buyers by combining capability with refinement,” said Bob Hegbloom, president and CEO, Ram Truck Brand.
Hegbloom said the new Laramie features premium materials, such as an allblack, full-leather seating, real wood interior components and unique badges. Ram Laramie Limited is a “black-tie” luxury alternative to the popular southwestern- themed Laramie Longhorn edition pickup, he said.
The Laramie Limited’s new grille is the most prominent change of the exterior. As the leading point of the new Limited, its new billet port grille breaks from the long tradition of a crosshair styling with bold “RAM” lettering, Hegbloom said.
Exterior features include a body-color front fascia with fog lamps and a matching, painted rear bumper. For added flash, Hegbloom said, an optional exterior package covers the front and rear bumpers in bright chrome.
On each side of the grille, a quad headlamp design includes a bi-functional halogen projector system placed in a dark background. Fifteen amber LEDs illuminate park/turn/position lamps and three amber LEDs serve for the side markers.
Ram Laramie Limited also is equipped with air suspension (1500 only), wheelto wheel side steps, navigational radio, remote start, backup camera, power adjustable pedals with memory, heated steering wheel, front ventilated and heated seats, heated rear seats and RamBox (Heavy Duty, 6-foot-4-inch bed only).
The Ram 1500 Laramie Limited luxury trim will be available in the second quarter of 2015 as a 2015 model. The Ram Laramie Limited 2500 and 3500 will be available in the third quarter as a 2016 model.
Since its launch as a stand-alone division in 2009, the Ram Truck Brand, Hegbloom said, has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.