FLINT TWP. — Renovations are underway to convert Patsy Lou Williams Chevrolet on Corunna Road to a new uniform image design being mandated by General Motors for all its dealerships.
Work crews already have stripped the building of its long-standing black granite facade that will be replaced by a metal facade in Chevrolet blue, white and silver prominently displaying the Chevy bowtie badge.
Inside the dealership is being restyled with new colors, lighting and flooring and a new layout, all in compliance with the new facility image design, created for GM by Gensler, said Suzanne Kayser, projects manager for Patsy Lou.
Gensler is a global architecture, design, planning and consulting firm with offices in Detroit and 37 major cities worldwide. Its other notable projects include the Detroit Metropolitan Airport North Terminal Redevelopment in Romulus and the Detroit Lions Headquarters and Training Center in Allen Park.
Actual construction at Patsy Lou is being done by Siwek Construction Co., based in Flint Township. The work will incorporate GM-required or recommended features such as a new customer lounge, a children’s play area and an interior area where customers can take delivery of new cars without being exposed to the elements, Kayser said.
Most design changes taking place are prescribed by GM but Patsy Lou dealerships are exceeding many GM upgrade requirements, Kayser said.
A similar upgrade is scheduled to begin in early fall for the adjacent Patsy Lou Buick GMC dealership. Different color schemes and design elements have been prescribed for it, also created by Gensler.
All construction is being done by union workers, said Larry White, general manager. Patsy Lou dealerships support the UAW and stress American-made products, he said, adding that the renovation will cost $250,000 more because it was awarded to a union shop instead of the lowest bidder.
Renovation work began on the Chevy building in early June and is slated for completion by October 1, said Ward Curtiss, project superintendent for Siwek. Work on the Buick GMC building will follow and is scheduled to be completed by July of next year, he said.
Chevy sales personnel has been moved to the used car building while the dealership is being renovated, Kayser said.