FLINT — Pink Night Palooza had to go virtual this year, but that didn’t stop donors from raising major funds for local cancer patients.
Over the weekend, Hurley Medical Center announced that $191,864.12 has been raised for its Breast Cancer Navigation Fund. Fundraising totals include money raised by the 12th Annual Pink Night Palooza presented by Hurley Medical Center and Financial Plus Credit Union, along with title sponsor Shea Automotive Group and numerous fundraising efforts by local businesses including the “Change Your Oil, Change a Life” fundraiser sponsored by Instalube and Regional Medical Imaging (RMI) and the Pink Par-Tee fundraiser tournament at Warwick Hills Golf and Country Club.
The Pink Night Palooza fashion show and online auction, held on Oct. 1, was livestreamed from the Holiday Inn at the Gateway Center in Grand Blanc. Participants bid on celebrity signed bras, trip packages and other items, raising more than $25,000 on “Pink Night” alone. Event sponsors and local businesses also presented checks to Hurley throughout the year leading up to and after Pink Night Palooza.
Under normal circumstances, Pink Night Palooza draws around 500 guests for cocktails, appetizers and a fashion show to highlight cancer survivors and raise money for Hurley’s Breast Cancer Navigation Fund. But in the age of COVID-19, organizers had to set up an online event to reach the public this year.
Patty Creighton, Special Events Coordinator for the Hurley Foundation, said that the virtual Pink Night Palooza raised around $16,000 more than last year’s event and reached an even larger audience.
“Our effort was to make an experience that was still engaging, where people could tune in and participate from the comfort of their homes,” Creighton said. “We were all hoping for the best, and it turned out better than we could have ever expected.”
One hundred percent of the proceeds from Pink Night Palooza stays local and helps relieve financial burdens for cancer patients as they undergo treatments. Hurley’s program identifies gaps within a patient’s care and assists with them with financial hardships they may encounter, including treatment co-pays, medication, house payments, groceries and wigs.
“The idea is that we’re helping to make a bigger impact on the lives of patients in our own community,” Creighton said. “All of the money stays local with Hurley and impacts our patients directly.”
The “Change Your Oil, Change A Life” campaign, which ran throughout the month of October, raised $23,869.51 for the Breast Cancer Navigation Fund. This year’s fundraising total was $7,000 higher than money raised in 2019. Checks were presented to Hurley by Instalube, RMI, Fick Landscaping, Edible Arrangements, Cops and Robbers and 103.9 The Fox.
Hurley Medical Center also received $50,000 from the Pink Par-Tee golf event at Warwick Hills this past summer. Pink Par-Tee, an annual golf tournament that benefits breast cancer patients, raised a total of $171,000 for four beneficiaries, including Hurley. Other recipients from the event included Genesys Hurley Cancer Institute, the Pink Fund and the Karmanos Cancer Institute at McLaren Flint.
Additionally, Hurley received over $13,000 from the Grand Blanc Huntsman’s Club, which held its annual Bust ‘Em for Breast Cancer charity shoot on Sept. 19.