EAST LANSING — Publicom Inc., a full-service marketing communications firm, has named Lindsay Szecsodi as media director. Szecsodi brings extensive marketing and media experience to Publicom and most recently served as associate director-media planning at a large Detroit agency.
Szecsodi’s background includes working in such diverse industries as health care, finance, education, automotive manufacturing, gaming and retail. She has managed millions of dollars in media buys for clients of all sizes at several firms including BBDO, PHD Detroit and Lowe Campbell-Ewald in Greater Detroit, and Red Square Agency and Red Square Gaming in Mobile, Alabama.
Lisa O’Connor, president of Publicom, said Szecsodi’s exceptional experience makes her a perfect fit for the company. “Lindsay is a very strong leader and negotiator. Her thorough knowledge of advertising in many industries and demographic divisions is a great asset to Publicom and to our clients.”
In her position at Publicom, Szecsodi will work closely with clients to plan media strategies, evaluate and analyze options, and maximize the effectiveness of each advertising opportunity. Szecsodi said her unique perspective on marketing has enabled her to consistently exceed clients’ expectations.
“Effective marketing is both a science and an art,” Szecsodi said. “The science comes from knowledge gained through education. The art is developed by working with people to build relationships. When you put them together, great things can and do Szecsodi holds a bachelor’s degree in business administration from Central Michigan University and an MBA with a concentration in marketing from Baker College Center for Graduate Studies.
Founded in 1979, Publicom Inc. is an integrated marketing communications firm specializing in brand development and on-brand behavior for service companies throughout the nation. Publicom provides strategic planning, marketing research, advertising, creative services, media planning services and public relations counsel to clients in a variety of service industries including health care, finance, insurance and education. Details: Visit www.publicom.com. — G.G.