EAST LANSING — Publicom Inc. has won four creative awards in the Hospital Marketing National Advertising Awards competition. This increases the total number of national advertising awards to 18 that the full-service marketing communications firm earned in three competitions during 2015.
The winning entries for the most recent awards were created for the following clients:
Allegan General Hospital – Best Print, Under 200 Beds
* Sleep disorders campaign
McLaren Flint – Best Television, Between 200-500 Beds
* Leaders at heart
McLaren Lapeer Region – Best Television, Between 200-500 Beds
* Level II trauma
McLaren Port Huron – Best Radio, All Facility Sizes
* Still local. Still yours.campaign
Lisa O’Connor, president of Publicom, said the awards are another sign that Publicom’s professionals consistently maintain the highest standards of quality in work produced for its clients.
“In the constantly changing and challenging health care landscape, applying effective marketing strategies requires a thorough understanding of the market, the hospital and the communities served,” said O’Connor. “Because we strive to always be at the top of our game, it is very gratifying to know that our marketing campaigns rank among the best nationwide.”
The award-winning entries were judged against nearly 500 submissions on ingenuity, emotional connection, saliency, effectiveness and memorability. — G.G.