It’s one thing when a major auto manufacturer like Chrysler expresses pride in a new vehicle like the 2013 Ram 1500, but quite another when a respected and well-established third-party evaluating organization agrees.
ConsumerReports.org issued a report July 16 placing the 2013 Ram 1500 squarely on top of its list of full-size pickup trucks.
“The 2013 Ram 1500 has both muscled and finessed its way to the top of our fullsized pickup truck ratings,” said CR editors.
Consumer Reports tested a four-wheeldrive Ram 1500 Crew Cab, with the most popular engine, the 5.7-liter Hemi V8, and eight-speed automatic transmission.
Testers praised the truck’s lighter, yet stiffer frame, coilspring rear suspension, giving it a smooth ride, its “whisper-quiet” interior at cruising speeds, revised interior with new infotainment system, and its ability to deliver “seamless power” with the big V8 teamed with what they described as Chrysler’s efficient new eightspeed transmission.
Yet, CR testers noted, the truck still manages to deliver a class- average 15 mpg overall in fuel economy. The truck’s “impressive performance” in CR tests, and ability to balance work capability and refinement, vaulted it above established domestic- and foreignnameplate competitors.
The Ram 1500 received 78 points overall out of a possible 100, while being put through its paces alongside class rivals such as the Toyota Tundra (69 points) and the Ford F-150 (68).
Bob Hegbloom, director of Ram Truck Brand, said, “It validates all of the hard work we put into the truck, and put into the planning and development.”
“We listened to what the consumer wanted . . . We’re very confident in the truck, with all of the awards it has won this year from Truck of Texas, to Motor Trend Truck of the Year to North American Truck of the Year. This is one more validation that this truck can go head-to-head with anything in the marketplace – and we’re not standing still,” Hegbloom said.
Hegbloom said Consumer Reports is a resource used mostly by younger, more educated and more affluent consumers.
“When we look at the demo- graphics,” said Hegbloom, “we are resonating with those consumers, and we are getting a higher mix