RAM BLACK EXPRESS PICKUP TERMED ‘MENACING,’ ‘SINISTER’




2013 Ram Black Express

2013 Ram Black Express

Whether someone is in the market for their first truck or just appreciates a sporty, fun-to-drive pickup with a lot of attitude, Chrysler believes it has the vehicle to fit the bill in the 2013 Ram Black Express.

Distinguished by its all-black exterior, black grille, black Ram’s head badges on the grille and tailgate, and black front fascia with fog lamps, the new Black Express conveys a menacing presence when the driver ahead of the truck peers into the rear-view mirror.

“Ram trucks are known for their bold, inyour face presence,” said Reid Bigland, president and CEO – Ram Truck Brand. “The new Black Express takes Ram’s aggressive good looks to an all new sinister level by ‘blackening out’ the entire truck while maintaining a great price.”

The Black Express starts at $26,955 plus $1,095 destination charge, and includes the 5.7-liter Hemi engine that produces 395 horsepower and 410 lb.-ft. of torque, along with other content that expresses the truck’s highperformance, and sports truck character. The legendary Hemi powerplant comes with Chrysler’s Fuel Saver Technology with cylinder de-activation, which enables fuel economy of up to 20 mpg in high- way driving.

Ram spokesman Nick Cappa said the Black Express generates a lot of excitement and has broad appeal. Cappa said the idea for the truck started a while back with the Ram Tradesman. The idea was to create a truck for somebody who had a vocational job and could use that as their work truck.

“The Ram Express, which started as that truck, but then we threw on 20-inch wheels, body-colored bumpers and dual exhaust. It still gets the standard Hemi, but it’s just a great value package – here you can get a twowheel drive truck with 20- inch wheels and a Hemi for 25 grand, so it was a winner right away.


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