RAM TRUCK BRAND CONTINUES TO TARGET ITS BUYERS’ NEEDS




2014 Ram 1500 Pickup

2014 Ram 1500 Pickup

Since its launch as a stand-alone division of Chrysler Group in 2009, the Ram Truck brand has experienced steady sales increases.

“Ram trucks have achieved more than three years of consecutive year-over-year sales gains,” said Reid Bigland, president and CEO – Ram Truck Brand, Chrysler Group. “We’re seeing everything from premium, luxury trucks to value-priced models doing very well.”

But it was even further back – 20 years ago, with the launch of the all-new 1994 Ram 1500 – that the design and technology pioneer was born. In 1994, Ram turned truck design upside down with radical-for-its-time, bigrig styling, Bigland said.

Two decades later, Ram Truck is reinforcing its technology and innovation with the introduction of the industry’s only dieselpowered half-ton pickup. The brand continues to invest substantially in its products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities, Bigland said.

He added that Ram Truck has also grown sales and increased market share by developing and launching new pickup models targeted to specific buyer needs and wants, including: Tradesman, Outdoorsman, Express, Lone Star and Laramie Longhorn.

For 2013, Bigland said, Ram is the only brand to offer pickup truck buyers best-inclass 25-mpg fuel economy, best-in-class 30,000-lb. towing and best-in-class 850 lb.- ft. of torque. “From a capability standpoint, we are clearly separating ourselves from the pack,” he said.

“We expect the Ram Truck brand’s momentum to continue into 2014,” he added. “Buyers are heading back to their dealers and seeing positive economic indicators. They’re replacing their equipment. Pent-up demand spells huge opportunity for Ram.

“We’re also optimistic because we feel Ram Truck is making the right moves, at the right time, to attract buyers, whether it’s a truck for personal use, a small construction business or a substantial fleet purchase.”


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