The Ram Truck brand has been named the “Most Ideal Popular Brand” in AutoPacific’s 2013 Ideal Vehicle Awards, based on owners’ ratings of their 2013 cars and trucks.
Additionally, Chrysler reported, two of the company’s vehicles – the 2013 Jeep Grand Cherokee and 2013 Chrysler Town & Country – were named “Most Ideal Mid-size SUV” and “Most Ideal Minivan” in their respective classes. Jeep Grand Cherokee has been named “Most Ideal Mid- size SUV” in the AutoPacific competition three years in a row.
“For any business, positive recognition from customers is the ultimate compliment and we take their input very seriously,” said Reid Bigland, Chrysler Group’s head of U.S. Sales. “We’re proud to say that Chrysler Group is delivering the most of what consumers are looking for.”
The Ideal Vehicle Awards are based on responses to AutoPacific’s New Vehicle Satisfaction Survey. AutoPacific asked owners to indicate a desire to change their vehicle in 15 different categories, ranging from power and acceleration to safety features and storage, after having owned and driven their vehicle for 90 days.
Based on a survey of more than 52,000 new car and light truck owners, vehicles with the least amount of desired changes are recognized as ideal.
Head of Ram Truck Media Relations David Eishoff said the Ram Truck brand continues to establish its own identity and clearly defines its customer since its launch as the newest Chrysler vehicle brand.
Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see, Eishoff said.