FLINT TWP. — ‘Twas the week before Halloween and all through the retail corridor, stores were busy wooing customers with signs and deals on merchandise.
Party City on Miller Road went live with a costumed character waving at passing cars on the road.
Halloween spending is estimated to reach $7.4 billion this year, including $2.8 billion on Halloween costumes, according to the National Retail Federation, a trade association.
According to its annual Consumer Spending Survey, 75 million adults will dress in costume this year, mostly sticking to traditional options, including a witch (4.8 million), animal (2.6 million), Batman character (2 million), and pirate (1.8 million).
About $1 billion is expected to be spent on children’s costumes. Favorites include characters from Disney’s “Frozen” and Mutant Ninja Turtles.
Findings also revealed 14.3 percent of celebrants will outfit their pets to the tune of about $350 million in spending.
Record numbers are expected to celebrate Halloween this year,
Candy sales were projected to reach $2.2 billion and another $2 billion spent for frightful home decorations include life-size ghosts, pumpkins and festive décor
Topping the list of planned activities is handing out candy (71.1%), while one-third of Americans will throw or attend a party (33.4%), which is up from last year (30.9%).
Nearly one-third of celebrants (32.1%) started their Halloween shopping before the first of October. 43.3 percent got busy in the first two weeks of October and about one-quarter (24.6%) planned to wait until the last minute to shop during the last two weeks of October, according to the survey.
Photo by Rhonda Sanders
Signs lined the roadway and a costumed character from the Party City store on Miller Road invited motorists to get into the spirit of the holiday.