FLINT — Regional Medical Imaging (RMI) is launching its Empty Pink Chair campaign, designed to raise funds for Genesee County women battling breast cancer.
A prior “secret project” by RMI involved collecting old wooden chairs from the community for use as the fundraiser’s symbol. The response was strong, with more than 75 donated chairs. RMI staff and volunteers then painted the chairs pink in a marathon session over a weekend.
The chairs are being hosted by area businesses, who have donated towards the cause. Chairs will have a sign noting the symbolic absence of a loved one who died of breast cancer.
“The empty pink chair will serve as a reminder of all the women we’ve lost over the years to breast cancer,” said Lisa Scott, Executive Director of Marketing of RMI. “These chairs are empty. The message is simple: don’t leave any empty chair for your family. Get your mammogram.”
Part of RMI’s core business for 30-plus years has been mammograms. With such a focus on women’s health, it is part of the company’s identity to help in the fight against breast cancer.
The Empty Pink Chair fundraiser officially kicks off with a launch party at Skaff Furniture Carpet One Floor & Home, 4-6 p.m., Oct. 1 at the store location on U.S. 23 and Hill Road. The public is invited. Skaff is the title sponsor of the fundraiser.
RMI also thanks the presenting sponsors — the State Bank, Hurley Medical Center, and Sherwin- Williams. Local businesses interested in participating should contact Lisa Scott at 810-720-7556. — G.G.