Rocky’s Great Outdoors turns 45

Rocky and his wife Lin are happy to celebrate 45 years in business.

Rocky and his wife Lin are happy to celebrate 45 years in business.

FLUSHING — Rocky’s Great Outdoors is celebrating 45 years in business.

What started as a motorcycle accessory business in 1971 has expanded over the years. Today, Rocky’s, owned by Paul “Rocky” Roll, has merchandise selections that motorcyclists enjoy and also offers snowmobile accessories, snow apparel and boots. They also have a large selection of tents, kayaks, canoes, camping and fishing gear, plus a full selection of outdoor apparel, footwear, hunting gear, leather jackets, archery supplies, water sports gear, military goods and paintball supplies. Rocky’s is well known for having one of the best selection of outdoor boots found anywhere. “It’s a Big Boy and Girl Toy Store,” said Rocky.

The 22 employees, some with more than 30 years at Rocky’s, are there to serve you and their thousands of loyal customers.

“I am thankful for all of the good years in business in the Flint community,” said Rocky adding that he is proud to have his store in Genesee County and has given back in many ways including donations to the Flint Cultural Center. He is also responsible for The Paul J. “Rocky” Roll Cardiac Rapid Diagnostic Center (CRDC) at Genesys Regional Medical Center. After experiencing some heart issues himself, Rocky made it his mission to help create the center. It is equipped with a team of highly specialized physicians, nurses and clinicians who care exclusively for patients entering the Genesys Emergency department with chest pain or other cardiac issues

Rocky has spent 45 years building his business and providing quality merchandise at great prices. And now, he has his sights set on the next chapter of his career and that is to retire after finding a new owner for Rocky’s Great Outdoors. If you are interested in this great business opportunity, call 810- 922-8149 or email your interest and contact information to

Rocky says “until I have a new owner for Rocky’s, it’s business as usual.” His dedicated staff looks forward to serving you. “Our store sits on 4.2 acres at the corner of South Saginaw Street and Bristol Road in Burton or go to” Rocky’s can also be reached out 810-742-5420.

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