FLINT TWP. — For the first time in its 12-year history, Pink Night Palooza held its annual charity auction online to raise awareness and money for those affected by breast cancer.
To celebrate Pink Night Palooza’s virtual event on Oct. 1, Shea Chevrolet in Flint Township hosted a viewing party for employees at its dealership. Staff at Shea watched the live auction and got to bid on items such as celebrity signed bras, trips, gift cards, an Ally Challenge gift basket with concert tickets and many other prizes.
Shea has been a title sponsor of Pink Night Palooza for the past two years.
“The reason why we choose to support organizations like (Hurley) is because we know how they’re affecting and helping people,” said McKenzie Miller, Director of Corporate Partnership & Marketing for Shea. “We love being involved in this event because it gives back directly to our community.”
All proceeds raised by Pink Night Palooza go to Hurley Medical Center’s Breast Navigation Program, which helps to directly relieve financial burdens for cancer patients as they undergo treatments. Hurley’s program identifies gaps within a patient’s care and assists with them with financial hardships they may encounter, including treatment co-pays, house payments, groceries and much more. — B.G.